In my previous articles I have written about creating a strategic marketing plan that includes generating leads for non-defined and defined target markets. It must also include using marketing tools that continue to educate your prospects and customers after you … Continue reading →
Rich Harshaw, the author of “Monopolize Your Marketplace,” says, “Any dollar spent on advertising and marketing should come back to you — and bring some friends with it.” So let’s take a few minutes and talk about how to figure … Continue reading →
The primary difference between good marketing and great marketing is leadership. There are hundreds of good books written on leadership. I’ve read most of them and can recommend specific books to help others on their path to learn great leadership … Continue reading →
One of the most important steps of tactical marketing is tracking your results. I am amazed at how few businesses track the results of ads and marketing pieces. Collecting data on your ads is quite simple but often met with … Continue reading →
This is one of those topics that cause 85 percent of the population — especially business owners — to cringe and run away. I believe it’s one we all need to understand before dismissing without consideration. Another term commonly used … Continue reading →