The primary difference between good marketing and great marketing is leadership. There are hundreds of good books written on leadership. I’ve read most of them and can recommend specific books to help others on their path to learn great leadership … Continue reading →
One of the most important steps of tactical marketing is tracking your results. I am amazed at how few businesses track the results of ads and marketing pieces. Collecting data on your ads is quite simple but often met with … Continue reading →
This is one of those topics that cause 85 percent of the population — especially business owners — to cringe and run away. I believe it’s one we all need to understand before dismissing without consideration. Another term commonly used … Continue reading →
In a previous article I wrote about the five “discovery questions” and the importance of answering them carefully so you can innovate your business to be more competitive. After you have completed that step, you need to build your strategic … Continue reading →
In October 2013 we bottled the 2010 Chiles Valley (Napa Valley) Petit Sirah. We bottled one half of the vintage at 100% Petit Sirah, and the other half was blended with Merlot, Cabernet Franc and Cabernet Sauvignon. Both wines are … Continue reading →
