In a previous article I wrote about the five “discovery questions” and the importance of answering them carefully so you can innovate your business to be more competitive. After you have completed that step, you need to build your strategic … Continue reading →
In October 2013 we bottled the 2010 Chiles Valley (Napa Valley) Petit Sirah. We bottled one half of the vintage at 100% Petit Sirah, and the other half was blended with Merlot, Cabernet Franc and Cabernet Sauvignon. Both wines are … Continue reading →
There are five strategic discovery questions every good marketing manager must ask and answer in detail in order to build a complete marketing strategy for your business. Before you run out and buy ads you must discover what your prospects … Continue reading →