One of the most important steps of tactical marketing is tracking your results. I am amazed at how few businesses track the results of ads and marketing pieces. Collecting data on your ads is quite simple but often met with … Continue reading →
This is one of those topics that cause 85 percent of the population — especially business owners — to cringe and run away. I believe it’s one we all need to understand before dismissing without consideration. Another term commonly used … Continue reading →
In a previous article I wrote about the five “discovery questions” and the importance of answering them carefully so you can innovate your business to be more competitive. After you have completed that step, you need to build your strategic … Continue reading →
There are five strategic discovery questions every good marketing manager must ask and answer in detail in order to build a complete marketing strategy for your business. Before you run out and buy ads you must discover what your prospects … Continue reading →
Recently someone asked me what the difference is between “hot buttons” and other “activators” in getting John Smith’s attention to a marketing piece. The simple answer is, a hot button is something that is relevant to the product or service … Continue reading →