In my previous articles I have written about creating a strategic marketing plan that includes generating leads for non-defined and defined target markets. It must also include using marketing tools that continue to educate your prospects and customers after you … Continue reading →
Rich Harshaw, the author of “Monopolize Your Marketplace,” says, “Any dollar spent on advertising and marketing should come back to you — and bring some friends with it.” So let’s take a few minutes and talk about how to figure … Continue reading →
One of the most important steps of tactical marketing is tracking your results. I am amazed at how few businesses track the results of ads and marketing pieces. Collecting data on your ads is quite simple but often met with … Continue reading →
This is one of those topics that cause 85 percent of the population — especially business owners — to cringe and run away. I believe it’s one we all need to understand before dismissing without consideration. Another term commonly used … Continue reading →
Recently someone asked me what the difference is between “hot buttons” and other “activators” in getting John Smith’s attention to a marketing piece. The simple answer is, a hot button is something that is relevant to the product or service … Continue reading →