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Tag Archives: hot buttons

Finding Your Prospect’s Hot Buttons

Randy Martinsen Posted on June 19, 2014 by Randy MartinsenSeptember 7, 2025

Recently someone asked me what the difference is between “hot buttons” and other “activators” in getting John Smith’s attention to a marketing piece. The simple answer is, a hot button is something that is relevant to the product or service … Continue reading →

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Posted in Business, Marketing | Tagged hot buttons, interrupt, marketing equation | Leave a reply

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